The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

Wina Salsabila; Zamralita Zamralita; Kiky D. H. Saraswati

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The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

Salsabila W
Zamralita Z
Saraswati K

Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) (2021) 570

DOI: 10.2991/assehr.k.210805.180

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Abstract

The present study is a systematic literature review research of psychological antecedents of consumer trust in consumer to consumer (C2C) e-commerce. After conducting a literature search in 5 electronic databases (ScienceDirect, ResearchGate, GoogleScholar, Garuda and Psycnet), authors found 10 articles published between 2009 and 2020. The review revealed...

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Salsabila, W., Zamralita, Z., & Saraswati, K. D. H. (2021). The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review. In Proceedings of the International Conference on Economics, Business, Social, and Humanities (ICEBSH 2021) (Vol. 570). Atlantis Press. https://doi.org/10.2991/assehr.k.210805.180

The Psychological Antecedents of Consumer Trust in Consumer-to-Consumer (C2C) E-Commerce: A Systematic Literature Review

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