Dampak Budaya Kampus terhadap Keputusan Mahasiswa Memilih Tempat Kuliah

Abstract

The purpose of this study was to determine the effect of campus culture on students' decisions to study at STAI Auliaurrasyidin Tembilahan. This study used a quantitative design by random sampling based on the proportions of Isaac and Michael with a significant level of 5% totaling 238 from a population of 748. Questionnaires were used to collect the data in this research and analyzed using simple regression analysis. The results showed that there was a significant cultural influence on student selection decisions. The results also showed that students’ organizations did not attract students' interest in making choices. Therefore, the campus should make culture a tool to make excellence and characteristics that can be used as promotional material to increase the number of students