Optimal planning of real-time bus information system for user-switching behavior

Abstract

Seoul Metropolitan City’s buses cater to more than 50% of the average daily public transportation use, and they are the most important transportation mode in Korea, together with the subway. Since 2004, all public transportation records of passengers have been stored in Seoul, using smart transportation cards. This study explores the environmental and psychological factors in implementing a smart transportation system. We analyze the switching behavior of traffic users according to traffic congestion time and number of transfers based on public transportation data and show that bus-use behavior differs according to the traffic information of users and the degree of traffic congestion. Information-based switching behavior of people living near bus stops induces people to change routes during traffic congestion. However, in non-congested situations, the original routes are used. These results can guide the formulation of policy measures on bus routes. We made it possible to continuously change the routes for certain buses, which were temporarily implemented due to traffic congestion. Moreover, we added a service that posts the estimated arrival time to major stops while reflecting real-time traffic conditions in addition to the bus location and arrival time information through the global positioning system.