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Journal ArticleOPEN ACCESS

In-Game Advertising

  • Schröder V
Marketing Review St. Gallen (2009) 26(1) 62-62
DOI: 10.1007/s11621-009-0022-9
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Abstract

As the computer and video game playing population expands and diversifies, in-game advertisements and advergames are expanding as well. Massive Incorporated, a creator of dynamic video game advertisements, estimates the in-game advertising market could grow to $1 billion globally by 2014.

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APA

Schröder, V. S. (2009). In-Game Advertising. Marketing Review St. Gallen, 26(1), 62–62. https://doi.org/10.1007/s11621-009-0022-9

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