MAPPING HALAL COSMETICS RESEARCH: A BIBLIOMETRIC ANALYSIS

Abstract

The study of halal cosmetics has been growing exponentially in the last few years. Numerous studies pertaining to halal cosmetics have been conducted. The main objective of this study is to visualize trends in halal cosmetics research from 2006 to 2020. This encompasses the assessment of halal cosmetics research, collaboration networks, and publication patterns across various fields. We aim to provide a systematic overview and historic context, as well as distinguish future trends in research on consumers’ perception of halal cosmetics. This study conducted a bibliometric analysis of research related to halal cosmetics. Data from 2006 to 2020 related to halal cosmetics were extracted from the Scopus database, providing a sample of 104 documents. The documents were then examined using the bibliographic network visualization instrument VOSviewer and R for text mining and the findings were presented in the form of a conceptual structure map and word clouds. We identified the most productive authors, journals, institutions, and countries. The results showed that Malaysia and Indonesia are the overall leaders in publications. These findings will provide scholars a comprehension of the halal cosmetics field and act as a guide for future research. Finally, it enables us to identify the extent of globalization in the field, leading topics, and potential gaps.