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Website Usability in Marketing Communications: The Case of Airline Companies in Turkey

  • BABACAN AKTAŞ E
  • MUTLU Ö
American Journal of Educational Research (2015) 3(10A) 7-16
DOI: 10.12691/education-3-10a-2
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Abstract

… be suitable for marketing communications, effectively meet the target audience and create a positive image for the … qualities while SunExpress seems to be more insufficient in terms of “moving/images” than the … 6] Esrock, SL and Leichty, GB, “Organization of corporate web pages …

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BABACAN AKTAŞ, E., & MUTLU, Ö. (2015). Website Usability in Marketing Communications: The Case of Airline Companies in Turkey. American Journal of Educational Research, 3(10A), 7–16. https://doi.org/10.12691/education-3-10a-2

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