What Drives Behavioral Intention to Use Investment Applications?

Abstract

The purpose of this study is to predict and explain behavioral intentions and use of behaviour investment applications in Buleleng using TRA. Data were collected by pick-up survey with purposive sampling method and snowball sampling with 65 respondents where data was processed using PLS. The results show that the construct attitude, perceived usefulness and facilitating condition have a positive effect on the construct of behavioral intention. Construct behavioral intention has a positive effect on construct use of behavior. In addition, the added TRA construct is able to predict and explain the voluntary behavior of using investment applications, even though external influences do not affect it.