Pengaruh Orientasi Kewirausahaan terhadap Kinerja Inovasi dengan Pembelajaran Organisasi sebagai Variabel Mediasi (Studi Kasus pada Bisnis Online di Jawa Tengah)

Abstract

Organizational learning is learning activities in organizational processes through environment interaction which encourage organizations to better integrate knowledge. Through a series of strategies, the development of organizational learning needs to be done to provide a competitive advantage for the organization. This study offers the concept of organizational learning as a mediator of relationship between entrepreneurial orientation and innovation performance in online business in Central Java. In addition, this study also to analyzed the constructs of innovation. The sample of this research is 124 upper/top management or SME owners in Central Java. The quantitative study is used by means of Structural Equation Modelling Analysis. The results of this study indicate that organizational learning is able to bridge the research gap between entrepreneurial orientation and innovation performance. The finding of this study empirically proves that entrepeneurial orientation through organizational learning can maximize the results of innovation performance in online business. This research was carried out limited to the online small medium enterprises in Central Java.