Multi Level Marketing (Mlm): A New Era of Social Selling and Self Employment

Abstract

Multi level marketing (MLM) is a new concept though it is deep rooted in the age old civilization. In India it is still in nascent stage, however has become popular among the masses. Since its entry in India in the mid 90s, it has attracted more than 5 million people. Through this study, the researcher tries to highlight the factors which persuade a person to join MLM business. With the growing trend of unemployment and lack of job avenues, the paper also focuses on the effect of MLM business on employment generation.