Key Determinants of Success to Achieve Sustainable Competitive Advantage (SCA)

Abstract

The purpose of this study is to detect the relationship among sustainable competitive advantage (SCA) and key factors affecting it, such as knowledge based view (KBV), resource based view (RBV), dynamic capability (DC) and core competencies (CC). A quantitative methodology is adopted to develop a model, and hypotheses are stated to examine the proposed relationship between the components of banking industry. A highly structured questionnaire is developed and distributed among a sample of 150 managers, specialists and consultants of bank. With a response rate of 81.3 percent, 122 questionnaires are returned; the number of valid and usable questionnaires was 101. The content validity and Cronbach's alpha was used to determine validity and reliability of questionnaire, respectively. Structural equation modeling is used to test the stated hypotheses and its model. A positive relation is found among KBV, RBV, DC, CC and SCA of Mellat Bank.