Green packaging use willingness factor scale development

Abstract

Through reviewing and summarizing the related research on the influencing factors of green packaging practice, it is proposed that the influencing factors can be divided into four dimensions: functional value, aesthetic value, affective value and social value, and developed the influence of green packaging use willingness factor measurement scale, through its investigation and analysis, used SPSS and Amos to test the reliability and fitting model of the scale. The results show that the proposed measurement model of the influence factors of green packaging use has good reliability and validity.