Journal ArticleOPEN ACCESS

The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention - Focusing on Facebook -

  • Lee Y
  • Cho N
The Research Journal of the Costume Culture (2014) 22(5) 834-847
DOI: 10.7741/rjcc.2014.22.5.834
N/ACitations
Citations of this article
7Readers
Mendeley users who have this article in their library.

Abstract

이유정 조남혜 (2014) 패션브랜드 SNS의 특성, 관계의 질 및 구매의도의 관계 -페이스북(facebook)을 중심으로-

Cite

CITATION STYLE

APA

Lee, Y., & Cho, N. H. (2014). The relationship of the characteristics of fashion brand SNS, relationship quality and purchase intention - Focusing on Facebook -. The Research Journal of the Costume Culture, 22(5), 834–847. https://doi.org/10.7741/rjcc.2014.22.5.834

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free