Abstract
… marketing. Experience marketing is accompanied by the emergence of this trend, which can meet the psychological needs of consumers and communicate to consumers more effectively. It becomes a real estate marketing trend …
Cite
CITATION STYLE
APA
Zhao, Z., & Zhang, C. (2009). The Application of Experiential Marketing in China’s Real Estate. International Journal of Business and Management, 4(5). https://doi.org/10.5539/ijbm.v4n5p222
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