DETErMinanTs of forMaTion of inTEllEcTual capiTal in producing coMpaniEs of inforMaTion TEcHnologY and coMMunicaTion

Abstract

The evaluation process of companies has advanced to incorporate new methodologies and/or adapt existing approaches, proven effective for new paradigms of assessment. The assessment area includes topics other than finance and requires greater interaction with the strategic dynamics of organizations. When it comes to assessing the intangibles, a question arises quite relevant: the value of intellectual capital. Companies in information technology and communication companies (TIC) are different and need a proper treatment when the process of determining its market value. Traditional methods only demonstrate the value of the company, because this type of enterprise mainly of intangible capital, it is difficult to identify the value drivers. This study aimed to identify the main value drivers of business information technology and communication, using the analysis multivariate analysis and specifically factor analysis. This methodology aimed to explore, through questionnaires answered by business managers of TIC, what would be the main key to the creation of value in this particular type of organization. According to the survey results, the intangible capital is formed by four factors or drivers, which are: Human Capital, accounting for 26.8% of total variance, the Human Capital Management, accounting for 21.4% of variance Total, Structural Capital, accounting for 19.7% and Organizational Environment, accounting for 19.1%. Together, these factors account for 87% of the total variance involving intangible capital.