Technology enabled admission process in indian higher education

Abstract

The advent of computer and internet technologies presents demanding and refreshing challenges in the higher education scenario. Unlike the earlier decades, access to every aspect about the institution and its ambience are available digitally, which can be accessed by the prospective students and other stakeholders. Digital revolution in recent years has enabled the students to opt for an institution of their choice among the widest choices presented at the tip of the finger. This paper presents the avenues of utilization of the available technologies to influence the prospective students as well as the other stakeholders, facilitate and enhance not only the student enrolment and engagement in Indian higher education but also the associated activities such as marketing, branding, recruitment etc.