Supply chain mapping initiatives in the Brazilian automotive industry: challenges and opportunities

Abstract

Leading manufacturers that have advanced in the streamlining of internal processes are realising that the accomplishment of further performance gains implies stretching the deployment of process improvement efforts beyond their boundaries. In this context, there is a growing interest in extending mapping activities to inter-plant and inter-firm levels. However, research on the conditions under which such an initiative has actually been tackled in industry is still incipient. Based on multiple-case study method, this paper discusses some supply chain (SC) mapping initiatives undertaken in the Brazilian automotive industry. The study examines the major motivations, difficulties, and outcomes observed in the cases, as well as the methodological approach adopted in their realisation. The cases reveal that despite its intrinsic complexity, the SC mapping process provides invaluable opportunities to strengthen the SC capabilities. However, its adoption as a formal management method with strategic implications will depend on clearer understanding of its relevance and potentials.