Journal ArticleOPEN ACCESS

MEASUREMENT MODEL OF BEHAVIORAL INTENTION TO SUBSCRIBE YOUTUBE CHANNEL CONTENT USING UTAUT 2 MODEL

  • Putri M
  • Simanjuntak M
  • Yuliati L
Russian Journal of Agricultural and Socio-Economic Sciences (2019) 89(5) 62-68
DOI: 10.18551/rjoas.2019-05.08
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Abstract

This study research about measurement model of behavioral intention to subscribe YouTube Channel content named Kidz with SEM-PLS. Kidz is a Youtube Channel content that share videos for kids. The samples of this research were Kidz users aged 7-12 through …

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APA

Putri, M. K. N., Simanjuntak, M., & Yuliati, L. N. (2019). MEASUREMENT MODEL OF BEHAVIORAL INTENTION TO SUBSCRIBE YOUTUBE CHANNEL CONTENT USING UTAUT 2 MODEL. Russian Journal of Agricultural and Socio-Economic Sciences, 89(5), 62–68. https://doi.org/10.18551/rjoas.2019-05.08

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