Exploring Push and Pull Factors in Tourism: Understanding Foreign Visitors' Motivations in Siquijor Island

Abstract

This study explores the travel motivations and preferences of foreign tourists visiting Siquijor, utilizing the Push and Pull Theory of Motivation to analyze how intrinsic (push) and extrinsic (pull) factors shape travel behavior. A quantitative research design with inferential relational analysis was employed, gathering data from 167 respondents through a structured questionnaire. Reliability analysis confirmed the instrument's consistency (Cronbach's alpha: Push = 0.92, Pull = 0.91). Key findings reveal that predominantly European and highly educated millennials constitute the primary demographic. Their travel motivations emphasize personal enrichment, knowledge acquisition, and cultural engagement, with natural attractions and local cuisine as significant pull factors. Family status significantly influences preferences; singles and divorced travelers prioritize exploration, while married individuals seek family-friendly activities. Accessibility, infrastructure, and online information universally impact travel decisions. The study underscores the need for tailored marketing strategies, including ecotourism development, knowledge-based experiences, and enhanced digital engagement. Recommendations highlight creating inclusive offerings for diverse demographics and promoting local dining. Insights aim to inform sustainable tourism initiatives in Siquijor, aligning experiences with global travelers' evolving expectations while enhancing satisfaction and economic vitality. The findings contribute to a comprehensive understanding of tourism behavior, supporting targeted strategies for destination management and policy development.