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Book Review: Rethinking Globalization(s): From Corporate Transnationalism to Local Interventions

  • Daroczi Z
Journal of International Marketing (2000) 8(4) 122-124
DOI: 10.1509/jimk.8.4.122.19788
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Abstract

Rethinking Globalization(s) From Corporate Transnationalism to Local Interventions edited by Preet S. Aulakh and Michael G. Schechter is reviewed.

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APA

Daroczi, Z. (2000). Book Review: Rethinking Globalization(s): From Corporate Transnationalism to Local Interventions. Journal of International Marketing, 8(4), 122–124. https://doi.org/10.1509/jimk.8.4.122.19788

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