Bridging the Gap: Preparing Students for the Real World of Tourism and Hospitality Management at State Universities

Abstract

This qualitative study examined tourism and hospitality employers' expectations of state university graduates and their impact on Tourism and Hospitality Management (THM) curricula. Employers prioritize practical skills, problem-solving, customer service, emotional intelligence, technological proficiency, and cultural awareness. They emphasize the need for hands-on training, internships, and industry partnerships to bridge the gap between education and industry demands. Soft skills, particularly emotional intelligence, are essential for communication and conflict resolution, while technological competence in customer relationship management and booking systems is increasingly valued. Global competence is also critical in the industry’s diverse landscape. The study highlights the gap between industry needs and current THM curricula, recommending curriculum reforms that integrate experiential learning, soft skills training, and technological advancements to enhance graduate employability.