A Comparative Study on the Spa Sales Model of Uniqlo in the World

Abstract

After years of development and using the SPA model, Uniqlo has made great achievements in international operation and has a strong competitiveness in the world. The research topic of this paper is the impact of SPA model on Uniqlo's marketing. This paper analyzes the SPA model of specific marketing methods through collecting the data from Internet. This is a complete supply chain system. It is a one-stop production and sales management mode from raw material procurement, commodity planning, research and development, production to logistics, sales, inventory management and other processes, which is conducive to reducing the cost of supply chain. The SPA mode can better strengthen the control ability of each supply link and supervise the product quality. It can be concluded that the SPA model plays a great role in the marketing of Uniqlo.