Strategy for the development of a new lipstick formula

Abstract

The strategy to adopt for the development of a new lipstick formula requires, as a first step, the definition of the most important characteristics of a modern product. Successively, the identification of the key properties of any innovative ingredient is necessary. Then, a comprehension of the key parameters in the establishment of a stable equilibrium among the different formula components in the solid state is important. Moreover, it is necessary to study the interactions among the new ingredients and the other structural components in the formula. Finally, an evaluation of the sensory properties of the different final formulae for fine-tuning of practical performances needs to be carefully carried out. In this study, a systematic formulation approach tried to obtain a new lipstick formula using a new vegetal-derived emollient *(INCLUDING COCO-CAPRYLATE/CAPRATE, HYDROGENATED OLIVE OIL UNSAPONIFIABLES) with sensorial properties similar to some types of silicones. Some application trials of the new raw material were carried out. The following aspects of this ingredient were investigated: (1) Compatibility and thickening with waxes, (2) dispersion power of pigments, and (3) influence on sensory characteristics of the formulated lipstick. This new emollient has been shown to improve some aspects of a lipstick formula, in particular shine, homogeneity, and covering effect. The optimization of the formula, in order to increase the sensation of softness on the lips, is described. *Plantasens Olive LD SP ECO, supplier Clariant Gmbh.