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Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era

  • Xu C
  • Qian Z
  • Zhang Z
Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (2021) 178
DOI: 10.2991/aebmr.k.210601.069
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Abstract

… influencers to attract more attentions and thus boost sales. In terms of pricing and placing … catering companies' services are negatively affected by the pandemic. Among them, 69% of … to compare them with fast consumer goods like instant noodles, and when it comes to semi-…

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Xu, C., Qian, Z., & Zhang, Z. (2021). Analysis of Chinese Consumer Behavior on Catering Services and Research on Corporate Marketing Strategies in the Post-Pandemic Era. In Proceedings of the 2021 International Conference on Enterprise Management and Economic Development (ICEMED 2021) (Vol. 178). Atlantis Press. https://doi.org/10.2991/aebmr.k.210601.069

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