STRATEGI KONTEN DAKWAH SALAFI DI INSTAGRAM

Abstract

The growth of da'wa accounts based on Salafi teachings on social media is growing massively. Instagram @khalidbasalamahofficial is one of the accounts currently charged with Salafi preaching. The presence of this account gives a new color amid the diversity of secular accounts that can mislead people. Even though it is formalistic with the principle of emphasizing Salafi preaching, this account is able to attract the attention of Instagram users by seeing the growth of followers that continues to increase. This study aims to see the strategies made by the Khalid Basalamah (KHB) team of Studio Digital in producing content to attract the attention of their followers. The formulation of the problem taken in this study includes how the official team's strategy is to present content on the @khalidbasalamahofficial account that attracts the attention of Instagram users. This study uses a qualitative method with case studies on the @khalidbasalamahofficial account. The results showed that the use of Instagram media was effective in reaching novice users in learning Salafi da'wa. The strategy adopted by the official team, namely by choosing light themes, did not cause controversy. So that the Salafi da'wa delivered by Khalid Basalamah can be accepted by users who want to start learning Salafi da'wa