Value-based management of the innovation portfolio

Abstract

Irrespective of the current economic turmoil, growing through innovation will remain at or near the top of most companies' agendas. In a recent survey among nearly 3,000 executives from around the world, two thirds of the respondents considered innovation one of their three most important strategic priorities and expected rising spending on innovation over the medium term (Andrew, Haanaes, Michael, Sirkin, & Taylor, 2008). © 2010 Springer-Verlag Berlin Heidelberg.