Factores predictores del modelo de negocio validado por directivos de pequeñas y medianas empresas de monterrey, Nuevo León

Abstract

This research studies collaborative relationships, the seasonal behavior of demand and the intellectual capital and how these variables predict the business model, according to the per-ception of the leaders of SMEs in Monterrey, Nuevo León, Mexico. This study is quantitative and predictive. A sample of 233 SME managers from Monterrey, Nuevo León, Mexico was used. The 74.7% of the variance dependent business model was carried out, a linear regression analysis by the method of stepwise. It has also been found that the variables of intellectual capital and seasonal behavior of demand are good predictors explained by 76% variance of the variable criterion business model.