Analisis Citra, Kepercayaan Dan Kepuasan Terhadap Loyalitas Mahasiswa Sistem Informasi Dengan Pendekatan Path Analisys

Abstract

In the era of globalization, the system plays a very important information. By mastering technology and information, constitute one of the capital to be winners in the global competition. The importance of students in the loyalty marketing no doubt. Universities are expecting can retain customers in the long term, even if perhaps forever. Customers who have loyalty will feel an emotional bond with the organization, with an emotiona bond to make customers loyal and encourage them to continue doing business with the organization and make recommendations. A loyal student who will be a very valuable asset for the college. Students who are loyal will provide feedback to the organization. Efforts to build competitiveness for a college absolutely must be done in order to maintain existence. Some of the steps that need to be prepared among other things, enhance the image, trust, satisfaction and loyalty of students. Given the importance of image, trust, satisfaction and customer loyalty will require an analysis of the image, trust and satisfaction to loyalty student information system with the approach path analisys, so it can be used by universities to increase loyalty to students. The results showed that image, trust and satisfaction has a significant positive effect on loyalty student information system