PICTOGRAM ON SIGNAGE AS AN EFFECTIVE COMMUNICATION

Abstract

Pictogram is a visual sign, an image created to deliver communication without any verbal texts or words. Pictograms on signage may convey information, regulations or prohibition that can easily and immediately be understood by any types of visitors. A problems identified is Museum of Lampung has not currently had any pictograms on signage despite the fact that designs of pictograms on signage for the Museum of Lampung are deemed important to communicate information easily and effectively. This study used qualitative and quantitative approach. Literature review, observation over three similar museums, interviews and questionnaires have been conducted to collect necessary data. Three similar objects were then compared to get data analysis. The result shows that the pictogram is an informative signage element that is important for clarifying information without having to read the text. This study proposes pictogram on signage for the Museum of Lampung with a visual concept by adopting the identity of Lampung i.e. siger and tapis pattern. The aim is to show the importance of using pictograms in graphic communications. It is expected that the effectiveness of pictogram on signage will be able to communicate the necessary information, and visitors will easily and immediately understand it regardless of the existence of verbal texts.