International development of Chinese cultural tourism industry ——based on the perspective of intercultural communication

Abstract

In the context of “the Belt and Road”, cultural tourism has made rapid development. The integration of culture and tourism brings new challenges to tourism industry. The major project of cultural tourism communication is how to conduct intercultural communication in the context of foreign cultures. The study analyses the intercultural communication model and the problems of cultural tourism communication from the perspective of culture shock and cultural tourism translation, and presents the specific strategies including improving the quality of text translation of cultural tourism, and strengthening effectiveness of cultural tourism communication, and cultivation of tourism talents, which helps promote the soft power of cultural tourism communication.