Digital Transformation Through Traceability: Enhancing Fraud Prevention and Economic Sustainability in the Olive Oil Industry

Abstract

Olive oil is a high-value product that is highly exposed to fraud, making robust traceability systems essential to protect authenticity, consumer trust, and competitiveness. This study examines how digital traceability technologies influence fraud mitigation and the sustainable performance of olive oil mills in southern Brazil. A systematic literature review, conducted according to the PRISMA 2020 protocol in Scopus and Web of Science, identified state-of-the-art supply chain and authentication technologies, including blockchain, IoT, RFID, QR codes, cloud computing, Big Data, artificial intelligence, and physicochemical methods. Two structured questionnaires were then applied to managers from nine mills in the main Brazilian olive oil cluster, and the data were analyzed using descriptive statistics, Chi-Square tests, and correlation measures within a framework grounded in Resource-Based View and Institutional Isomorphism theories. The results show that adoption of digital traceability is still incipient, while internal factors such as organizational commitment and marketing strategies play a more decisive role than external pressures in explaining adoption. Although managers do not yet perceive a direct impact on fraud mitigation, adoption is positively associated with economic, environmental, and social sustainability outcomes. Given the exploratory design and the small, non-probabilistic sample (n = 9), the findings should be interpreted as indicative rather than definitive. The proposed framework is intended as a transferable analytical lens that can be adapted and further validated in other agri-food and industrial contexts using larger samples and objective fraud-related indicators.