Big Data Analytics Capabilities and Strategic Decision-Making in Malaysian Public Organizations: A Proposed Framework

Abstract

This study investigates the role of Big Data Analytics Capabilities (BDAC) in enhancing strategic decision-making within Malaysian public organizations. Using an extensive literature review, the research identifies key dimensions—management, governance, and cultural capabilities—as critical factors influencing the adoption of BDAC. Additionally, it proposes a conceptual framework integrating Continuous Improvement (CI) as a mediator, addressing existing governance and operational efficiency gaps. The findings aim to provide actionable insights for public organizations to harness BDAC effectively, improving service quality, resource allocation, and accountability. This study offers a foundation for empirical validation through surveys and case studies.