Generic pharmaceutical industry plays critical role in producing affordable medicines. More importantly, this industry sector helps in management of the health of majority of people living under the poverty across the world. Innovator companies invest heavily in bringing the medicines to the market. It becomes their fundamental right to get the return on investment. Obviously, medicines will extremely be costly at the first place. There will be close to 20 years of window for innovators to sell their products in the market. Thereafter, medicines are bound to get genericised and there is a surge of competition among generic players including innovator companies to sustain in the market due to tremendous cost pressure.
Bandichhor, R. (2014). Role of Generic Pharmaceutical Industry in Healthcare. Chemical Sciences Journal, 05(01). https://doi.org/10.4172/2150-3494.10000e101