Sentiment analysis in presidential campaigns Mexico 2018

Abstract

Twitter as a means for promoting opinions has not gone unnoticed by political agents. This study looks at the Twitter messages of the candidates for the Presidency of Mexico in the 2018 elections and reviews their contents, the reactions they produced, and whether they were interpreted positively or negatively. The hypothesis, which our research sustains, is that, although social networks can be considered to foster relations between the political class and citizens, Twitter functions as an instrument for unilateral information and only reaffirms recurrent interactions in the political culture without fostering citizen participation. In addition, the use of computational tools, particularly sentiment analysis, is proposed as a methodological tool to obtain and analyse information related to political activity.