Digitalized Transformation, Social Networking and its Effect on Talent Acquisition

Abstract

Advancement in technology has led to adoption of digitalized platforms for recruitment. Hiring in the current age is candidate driven. Competitive success of organizations has made it imperative for the recruiters to draw right talent. A vital appropriate digitalized professional social networking platform facilitates the recruiters to connect personally and professionally. The study attempts to analyze effectiveness of LinkedIn as a digitalized SNS platform by analyzing information content and website usability. Research was conducted through a structured questionnaire in Delhi, NCR with a sample size of 125 recruiters. Factor analysis was applied to identify varied attributes of the LinkedIn for its adoption by talent acquisition teams. Correlation and Regression enabled to study the influence of information and website quality on Intention to use LinkedIn. Findings of the study showed that perceived usefulness and information relevance influence the intention to use LinkedIn by recruiters the most.