Fostering Environmental Performance Via Green Human Resource Management, Green Transformational Leadership, and Green Innovation in the Construction Industry of Pakistan

Abstract

Through green innovation, green transformational leadership, and green human resource management, this study assesses sustainable business performance in Pakistan's construction sector. Data was collected from ten small and medium-sized manufacturing companies through a questionnaire. To analyze the data, we used partial least squares for structural equation modeling. According to the study's findings, sustainable business performance is significantly impacted by GHRM. The link between sustainable corporate performance and HRM practices is mediated by green innovation. The relationship between GHRM and sustainable company performance is mediated by green dynamic capacity. The results also showed association between green innovation and sustainable company performance is strengthened when green transformational leadership is moderated. GHRM and green dynamic potential are strengthened when transformational leadership is moderated. For managers and directors in Pakistan's construction sector, the study provides innovative methods. Green innovation, green dynamic capacity, and GHRM enable managers to enhance their sustainable company performance.