education on the use of digital marketing to increase brand awareness in BL store products in Wajo Regency Indonesia

Abstract

This study aims to find out the level of education on the use of digital marketing in BL stor in increasing brand awareness. The data collection techniques used are primary and secondary data. The approach used is the qualitative approach. The results showed that digital marketing affects brand awareness where products displayed on social media tend to be easily remembered by consumers. Good product quality also helps in improving brand awareness.