An interrogation on newsjacking in content marketing

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Abstract

Newsjacking is the workmanship and study of infusing your thoughts into a breaking news story so you and your thoughts get took note. Newsjacking alludes to the act of gaining by the fame of a news story to intensify your deals and promoting achievement. Fundamentally, news is breaking each second in this insane universe of our own, and there’s a time when advertisers have a one of a kind chance to ride the fame wave of a breaking story to profit their business somehow or another. Presently, the ubiquity subsides before long - maybe in hours, for the most part in days, in case you’re fortunate, in weeks - however the effect of catching the story right on time to profit your business is huge … particularly contrasted with the exertion you needed to put in to get in on the activity.

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Sridevi, S., & Chandramohan, S. (2019). An interrogation on newsjacking in content marketing. International Journal of Recent Technology and Engineering, 8(2 Special Issue 6), 572–575. https://doi.org/10.35940/ijrte.B1109.0782S619

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