An In-depth Assessment of The Acceptability And Effectiveness of AI tools in Identifying Misinformation in Media: Literature Review

Abstract

This study, which delves into the role of artificial intelligence (AI) in detecting disinformation within media platforms, is of paramount importance in the current digital age. By employing thematic and sentiment analysis of the scientific literature, it addresses crucial technological challenges, the impact of public trust, the significance of high-quality and diverse data, and advanced forms of content manipulation, such as deepfakes and automated accounts (bots). The study’s findings, which reveal prevailing scepticism about the reliability of AI, underscore the need for transparent algorithms and the inclusion of media literacy. Moreover, the study underscores the importance of tackling ethical dilemmas, the value of cross-sectoral collaboration, and the development of more transparent and responsible AI solutions in the fight against disinformation.