A gender-based analysis of awareness level and willingness regarding islamic banking products and services: An evidence from Pakistan

Abstract

The objective of this study is to check the gender-wise awareness level and willingness regarding products and services of Islamic Banking in Pakistan. Islamic banking means a system in which banking operations and activities are defined by Islamic Jurisprudence. As Pakistan is a Muslim majority country, it is important to analyze the awareness level about Islamic Banking products and services. By using random sampling, a questionnaire was distributed to 300 men and women respondents from different cities of Pakistan to collect data. This study employed descriptive analysis and independent t-test to analyze the results. The study concluded that there is a lack of awareness of Islamic Banking products and services in both men and women. The study found that women exhibited a low level of awareness but they are more willing to move towards Islamic Banking products and services if the management of Islamic Banks properly guides and explains them the attributes of Islamic Banking products and services because they are keen toward religion as compared with men.