Abstract
In this paper, we report the design and results of a study to improve the usability of the iPhone for a global audience, particularly in India and China. With extensive research in cultures of three countries China, India, and the United States, the iPhone interface was redesigned with an eye to culturally universal (for the three cultures of interest to this study) and ease of access of functions most used by mobile phone users in these cultures. Both the iPhone and the new prototype interfaces were tested to measure their usability and results are reported here. © 2009 Springer Berlin Heidelberg.
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CITATION STYLE
Oren, M. A., Seth, U., Huang, F., & Kang, S. (2009). Cross-cultural design and evaluation of the apple iphone. In Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics) (Vol. 5623 LNCS, pp. 79–88). https://doi.org/10.1007/978-3-642-02767-3_9
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