CITATION STYLE
O’Donoghue, A. C., Betts, K. R., Parvanta, S., Johnson, M., Kelly, B., & Mack, N. (2021). Effects of Animation and Rotoscoping In Direct-to-Consumer Rx TV Advertising. Journal of Advertising Research, 61(4), 397–413. https://doi.org/10.2501/jar-2021-016
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