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Bonita Kolb: Marketing research: A practical approach, Sage publications, 2008

  • Manoj K
Serbian Journal of Management (2013) 8(1) 113-115
DOI: 10.5937/sjm8-3700
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Abstract

The article reviews the book "Marketing Research--A Practical Approach" by Bonita Kolb.

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APA

Manoj, K. (2013). Bonita Kolb: Marketing research: A practical approach, Sage publications, 2008. Serbian Journal of Management, 8(1), 113–115. https://doi.org/10.5937/sjm8-3700

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