Selection of Detergent Product Brands Using the Fuzzy Analytical Hierarchy Process Method

Abstract

Entrepreneurs continue to improve their products, such as detergents, because of the existence of an era like today. According to Toko Rini's research, there are difficulties in selecting which detergent to use. As a result, the authors investigated the value of Decision Support Systems in assisting buyers of detergent brand products to decide which product brands best meet their demands and criteria. Price, Wangi, Content, Quality, and Packaging are utilized factors. The Fuzzy Analytical Hierarchy Process approach was employed in this study. The Fuzzy AHP technique calculation results show that the alternative (Daia) has the ideal weight value of 1.5960 compared to the other alternatives. As a result, it is safe to say that Daia is the most excellent detergent brand.