In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity.
Hernández Ruiz, A., & Martín Llaguno, M. (2014). El sexismo en publicidad: estructuras, discursos y recomendaciones. Historia y Comunicación Social, 18(0). https://doi.org/10.5209/rev_hics.2013.v18.43955