El sexismo en publicidad: estructuras, discursos y recomendaciones

  • Hernández Ruiz A
  • Martín Llaguno M
Citations of this article
Mendeley users who have this article in their library.


In our research we wanted to examine, firstly, the possible relationship between the persistence of sexist advertising messages in stereotypes and the productive structures of the advertising industry. Second, we set out to detect potential bias of gender in the choice of the person responsible for the presentation of the creative proposal. Finally, our work provides recommendations for setting up advertising with gender sensitivity.




Hernández Ruiz, A., & Martín Llaguno, M. (2014). El sexismo en publicidad: estructuras, discursos y recomendaciones. Historia y Comunicación Social, 18(0). https://doi.org/10.5209/rev_hics.2013.v18.43955

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free