Determinasi Perempuan Dalam Membeli Produk Kecantikan di Klinik Aestetic di Kota Medan

Abstract

One of the survey results stated that women are not only beautifying themselves with make-up, but rather doing facial treatments and corrections. Because more and more women are more aware of the need for treatment. The growth of beauty service clinics makes the competition between aesthetic clinics increase as well. Various services are offered by aesthetic clinics to influence consumer purchasing decisions. Based on this, this study aims to analyze various factors that influence consumer purchasing decisions to come to the aesthetic clinic. The research method is descriptive quantitative with 50 samples using non-probability sampling technique. The analytical tool used is SEM with PLS. The results show that there are five factors that influence consumer purchases of treatment products at aesthetic clinics (1) On line services (2) The bond between doctors and patients (3) Privacy (4) Payment systems (5) Beauty package services