Knowledge creation in projects: an interactive research approach for deeper business insight

Abstract

Purpose: The purpose of this paper is to shed light on different types of knowledge created and how this links to the project design, process, and content. Design/methodology/approach: In this paper the authors investigate participants' experiences from a three-year interactive research project, designed to trigger reflection among the participants. They apply a knowledge creation perspective on experiences expressed by participants as a result of different research project activities. Findings: The study resulted in five categories of insights with potential for sustainable influence on the participating organizations: an understanding of concepts and theories; an understanding of the impacts of collaborative, reflective work processes; an understanding of the meaning of one's own organizational context; an understanding of the importance of increased organizational self-awareness; and an understanding of the potential for human interaction and communication. Practical implications: The author’s findings suggest that it is possible to design a project to promote more profound and sustainable effects on a business beyond the explicit purpose of the project. They advise practitioners to make room for iterative reflection; be mindful to create a trustful and open environment in the team; challenge results with opposing views and theories; and make room for sharing experiences and giving feedback. Originality/value: This study contributes to unraveling key practices which can nurture conditions for knowledge creation in interactive research projects and business projects alike.