Content Analysis of the Freshwater Aquaculture Cyber Extension Materials in Indonesia

Abstract

This study aims to analyse the content of freshwater aquaculture cyber-extension materials presented on the MFCE website, which the Indonesian government controls. The research sample is all extension materials presented during 2013-2017, comprising of 183 titles of text, 29 titles of graphics, and 53 titles of video—sample selection by the census. The NVivo 12 Plus software was used to analyse the fish species, aquaculture management, extension material nature, and media element size presented on the website. The results showed that the three media (text, graphic, and video) presented all the six fish species of high economic value. The videos presented 58.49% about the nile tilapia (Tilapia nilotica) species, while graphics and texts presented more on catfish (Clarias batrachus), almost 60% on average. These media also presented all the seven aquaculture management elements. Graphics and texts presents more about pond preparation, while the videos presents more about fish feed management. The texts and graphics extension media size are quate ideal. Most of the text material are 700-1,700 words, and the graphic measures 380x285 pixels (two-thirds of the gadget screen). At the same time, the video duration is ideal (4.5 - 9 minutes), there are very few, only 33.96%. Most of the extension materials are in the form of recommendations, and not problem-solving. This research can there are a guide in designing a ideal content of aquaculture fisheries extension materials in Indonesia.