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Do events contribute to the brand of Novi Sad?: A millennials' perspective

  • Jojić-Novaković Đ
  • Mandarić M
Menadzment u hotelijerstvu i turizmu (2019) 7(1) 47-59
DOI: 10.5937/menhottur1901047j
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Abstract

… tourist products. The topic of this research is the analysis of importance of festivals for the "city of festivals" … a change in the motives of travel, where tourists are less interested in a classic …

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Jojić-Novaković, Đ., & Mandarić, M. (2019). Do events contribute to the brand of Novi Sad?: A millennials’ perspective. Menadzment u Hotelijerstvu i Turizmu, 7(1), 47–59. https://doi.org/10.5937/menhottur1901047j

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