Networked Struggles: Placards at Pakistan’s Aurat March

Abstract

Aurat March [Women’s March] is an annual event organised in various cities across Pakistan to observe International Women’s Day. Since its inception in 2018, the March has been condemned by conservative religious and political segments of society for reasons relating to propriety. This commentary explores how placards predominantly form the object of censure in the movement’s backlash. By reflecting on discourses on mainstream and social media, I first assess the use of placards in constructing networks of feminist voices. I then assess the (re)production of anti-feminist discourses, sparked by commentary on (select) placards and doctored images to promote dis/misinformation campaigns through the convergence of networked misogyny. Placards at Aurat March have therefore constructed a space for resistance—both by the movement and in retaliation to it—shifting the placard to a site of networked struggles over feminist and women’s participation in public spaces.