Abstract
… The company's internal analysis consists of STP analysis and … analysis, the authors using PESTEL analysis, Porter's 5 forces analysis, competitor analysis, and customer analysis. It is …
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Florence, A. G., Aprianingsih, A., Panjaitan, H. M. F., Febrina, D. R., & Prakoso, B. A. (2020). Proposed Marketing Strategy for Commercial Medium & Light Turboprop Aircraft in Indonesia (Case Study: PT. Dirgantara Indonesia). IPTEK Journal of Proceedings Series, 0(1), 12. https://doi.org/10.12962/j23546026.y2020i1.7985
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